SXLB, a video series produced by Leo Burnett and the Huffington Post, provided real time coverage of SXSW 2014 for a first-of-its-kind collaboration between agency/media outlet (for a sampling of films, scroll down).
The Project: We chatted trends in science, tech, fashion, philanthropy and the arts with influencers, brands and publications like Airbnb, Birchbox, Upright Citizens Brigade, Stitchfix, Goldieblox, the New Yorker and Bill Nye, resulting in 36 films broadcast over five days.
Results: The series attracted over 1.1 million viewers and garnered more than 15 million social impressions.
Role: Producer, social content producer.
(Produced as part of a team of six. To view all films, click here.)