Leo Q+A is a series based on the Proust questionnaire geared towards notables working in an advertising agency.
The Project: In an effort to vary employee communications, Leo Q+A was created to celebrate and connect employees around the world, offering dimension to the Leo Burnett branded content portfolio. A sampling of posts available for viewing here, here and here.
Results: The series has resulted in twelve iterations, profiling staffers from Chicago, Great Britain, Germany and Sydney, connecting agency employees from around the world.
Role: Producer, copywriter.