Humans Being is an exploration into human stories through the lens of cultural trends. Produced by Leo Burnett, there have been three installments of Humans Being examining Sharing, Technology and Relationships.
The Project: As part of the Humans Being: Sharing edition, I produced a photographic tour of an urbanite who lived and breathed the sharing economy entitled Sharing: A Day in the Life (click to view).
Results: Sharing: A Day in the Life, an interactive, story-driven piece of content, was one of the most viewed components of Humans Being: Sharing, adding variance and diversity to an already-successful program.
Role: Producer, copywriter.
(photos: Jake Brusha)