Day in the Life follows the daily work and non-work life of an advertising agency staffer.
The Project: A series created for Leo Burnett's Instagram crafted to increase platform following by appealing to brand fans and potential recruits (specifically college-aged students).
Results: The series grew Leo Burnett's Instagram following by tens of thousands, improving brand reputation for the intended audience and industry at large, sparking chatter on the platform and beyond (see below). Three episodes of the series have been included on Steller's "Most Viewed Stories" list and within the platform's "Featured" section.
Role: Creator, designer, photo editor, copywriter.
(photos: Jake Brusha)