Books on the L (Books on the El) is a book sharing program created for Chicago Ideas Week designed for exclusive use on the iconic Chicago train system (the "el"). As part of the promotion of the program, I produced an episode of Leo Burnett's "Sidenotes," a film series profiling the non-work lives of employees.
The Project: A program intended to raise awareness of CIW 2014, Books on the L furthered the central mission of Chicago Ideas Week: sharing ideas. The supporting Sidenotes episode featuring Burnett art director Hollie Belton was crafted to simultaneously celebrate an outstanding project and promote our partnership with CIW.
Results: Books on the L circulated thousands of titles on Chicago trains, garnering attention from various Windy City press outlets. The film has gained thousands of views and was profiled in Fast Company.
Role: Producer (Sidenotes), worked side by side with client on creation of social media content to promote program.